Interview de Jiang Gonglue un jeune inventeur chinois

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Je vous avais parlé, il y a un certain temps, d un jeune inventeur chinois très prometteur Gong JiangYue et bien il a acceptée de répondre a une interview sur Marketing Chine.

L’interview est en anglais, mais bon j’espère que cela ne vous posera aucun problème.

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Could you please introduce yourself?

I am Gonglue Jiang from China. I studied at Beihang University, my major was industrial design at Mechanical Engineering. After I  had integrated Zhejiang University in the section digital art and design Computer Science.
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Currently I  graduate and will join the prestigious  University of Harvard for advanced design studies. It is a School of design, with an architectural background.
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I have worked in Microsoft Research Asia Group as an UX designer and HCI researcher. My project was called Engkoo.com.
I also worked for Kate Zhou handbags for build the Brand Image and make the Promotion.
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My background is combined with engineering, cs, psychology, business and design, and will be architecture.
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Could you explain the process to create your inventions….

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I make the design of product for solving problems. I just want to design something that could really help.
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At the beginning of my design study, I just designed products that looks like beautiful. But later, I discover that the design is an amazing function, that can really benefit to the users.
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So I never « find » something to design, on the opposite, I design something when I meet the problem.
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For you, is there an link between the Marketing and the Research and Development? if yes, please, explain to us what it is?
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Of course, to my opinion, research lets us see it, development let us touch it, and marketing lets everyone use it.

They are all important for a complete design process.

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What is the methodology that your follow for create?
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The main point is « solving a problem« .  Other decorations are unnecessary. I just go for a routine life. And every days, I find something wrong in my daily life… so I will think about that,many days… why they not design this like that? Why did they get this problem?

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It is rare to find Chinese who are able to invent and not to copy something existent. Could you explain to us why?
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I think it just a question of timing. The design in China has been developed only for less than 10 years. There are few industrial designers in China, especially professional one.

Copying is an easy way to survive in this situation. But I think this situation is changing. There are many chinese designers go abroad to receive advanced design training. After they will come back, and everything can change. And in the future we will see many chinese real inventor.

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Could you speak about the Research and Development in Chinese companies compare to foreign companies?

I only have worked for Microsoft. I think MS is a fantastic company.  open minded, less hierarchy is a good environment to create. But I haven’t worked in any Chinese companies before. So I do not have any opinion.


For you, is there a new generation of Chinese inventors? (Could you give to us examples)

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Yes, of course. There are many Chinese famous inventors and they are very young. For examples, Lifeng Yu, who won Red dot and iF for many times; Guopeng Liang, who won Red dot, IDEA, Electronic, and also in my university, there are many talent have won IF and Red dot for more than 20 times in total.

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Could you speak to us about your future project?
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Actually, I don’t have future product. I just want to realize my past design, to make it real and put it into the market.

For the handbags, I will design for Treesje in near future. And for the product design, I will start new project when I will arrive in Harvard.

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Voir son site web (tres bien fait )

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marketing jiang gonglue

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Olivier VEROT

Marketing Chine